Monday, May 17, 2010
First 3D television sets go on sale in Britain
The television will be available from flagship John Lewis stores, but in order to experience the technology consumers will also need to shell out £200 for special 3D glasses and a cable.
Manufacturers hope blockbuster 3D movies such as Avatar and sports events such as the 2010 World Cup in South Africa will help drive demand.
So far, 3D screenings of Premier League matches in pubs have been successful - although fans have been known to use half-time to 'get their eyes back'.
However, consumers may be deterred by a lack of programmes and the need to use special eyewear, a reason that thwarted previous attempts to push 3D.
Samsung's version will soon be followed by rival versions. Sony is already taking pre-orders in Harrods for its sets, due to launch in June, while LG and Panasonic sets will arrive next month.
Curry's and Comet will stock Korean giant UE40's C700 across Britain from next week.
John Kempner, buyer for vision at John Lewis said, '3D TV is an incredibly exciting technology, and once again John Lewis is first to market. Manufacturers like to use us as their launch partner because our customers are always early adopters of new technology.'
'It is worth remembering that even though 3DTV content is limited at the moment, this new breed of TV provides fantastic picture quality for regular 2D viewing, so a 3DTV is a great investment purchase,' said Mr Kempner.
Three-dimensional sets sold out in their first week on sale in the U.S..
Panasonic became the first major TV maker to sell 3D sets in America on March 10, selling a 50-inch HD TV with a pair of glasses and a 3D Blu-ray player for just under $3,000.
Samsung, the world’s largest TV maker, quickly followed on March 14 with a 55-inch 3D model for $3,300. Sony plans to start selling 3D Bravia TVs from June.